AN ASSESSMENT OF PUBLIC RELATION AS AN AID TO SUCCESSFUL GOVERNMENT BUSINESS ADMINISTRATION

BACKGROUND OF THE STUDY: The word "public relations" has already been defined by several authors from various perspectives. Nwokoye (1984) defined public relations as the activities of a cooperative union, government, or other organization in establishing and marketing sound and productive relationships with specific groups of people, such as customers, employees, and stockholders, as well as the general public, in order to adapt to its surroundings and interpret itself to society.

According to Busch and Houston (1995), public relations is the management of an organization aimed at eliciting a general good sentiment toward the organization and its product from one or more members of the public. "Public relation is a management function that evaluates public attitude, identifies policies and procedures of an individual or an organization that are in the public interest, and implements a program of action to achieve public understanding and approval," Busch and Houston said.

According to Ajalav (1992), public relations is the entire performance of an organization or individual aimed at gaining public favor and resulting in continuing growth that is mutually advantageous to the organization or individual and the society in which it functions.

The purpose of the (marketing/commercial) department's special division was to advertise and disseminate the marketing board's activity.

From the basic truth, Enugu State Broadcasting Service (ESBS) and any other institute or form can accomplish nothing without efficient public relations. In other words, every business is primarily dependent on its efficiency and success, as well as a mental grasp of the organization and its public. Effective public relations may also be used to expose, promote, defend, and gain goodwill for limited liability firms.